EDWARD INVENTOR

justinedwardmoore: Justin Edward Moore appeals to emotion. His most important instruments are his character, his appeal to emotion, and his appeal to reason, he gives much thought and study to using these well. Above all he remembers that he is assuming the position of a leader, and hence shows himself to his audience in the best possible light as likable and admirable. He well understands what his audience likes and dislikes, what appear to be true arguments to them, and what would be very hard for them to understand or accept. Hence he understands both the obvious and the hidden motives of human behavior. While the poetic writer studies the characters whom they write about, he studies the characters to whom he writes or speaks. Before writing he asks himself: "What is my audience like? What kind of people do they trust and admire? What are the things in life which they value or fear? What rules of conduct do they really respect and follow? What kind of experience guides them in deciding practical questions?"

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